Meet Kenya Russell, Fledging's Digital Marketing Manager

Meet Kenya Russell, Fledging's Digital Marketing Manager

Posted by Ethan Summers on Apr 21st 2020

Meet Kenya Russell, Fledging’s Digital Marketing Manager

Competitive collegiate athlete. Marketing strategist. Digital storyteller. Founder. Corny dancer. Just a few of the fascinating tidbits about Kenya Russell. Keep reading to learn more. 

Tell us a little about your background. 

Well, I'm a PR and marketing strategist who has been working in the field for two years since graduating from the University of Alabama in 2018 (which is routinely ranked in the Top 5 nationally for PR programs). In 2017, I created The Mix Birmingham, which community built for creative professionals and entrepreneurs in Birmingham.  I'm a Birmingham native, a painter, and a former collegiate volleyball and basketball player. 

Why PR?

Initially, my parents wanted me to pursue healthcare, in nursing. While playing sports at Wallace State, I took a speech course that I loved. It was a pre-cursor for the communications track, and my teacher was very enlightening and educated me on public relations. I am a very action- and issue-oriented person, so when she taught me how to solve communicative puzzles, build relationships and support arguments. I fell in love with the overall process of figuring out the variables and managing problems. Those are the things that make my heart beat a little faster. That's essentially what PR is.

Where did you head after graduation?

I started consulting right after graduation. I applied for numerous jobs, but my path has been very different than I could have imagined. I was blessed begin my marketing career as a communications strategy intern with Pathways Home, I began to consult local entrepreneurs within The Mix community, and Thanks to my mentor, I was able to consult for Regions Bank. 

So, uh, how did you come to Fledging?

Shirley Hicks emailed me about job openings at Fledging following an article written by The Birmingham Times article about me. I explored the opportunity while in the midst of freelance consulting here and there. I applied for the job, went through the interview process and now I'm here and I like it.

What does a Digital Marketing Manager do at a growing hardware startup?

Lots of editing things! Graphic design, videos, strategic planning of course. Overall, I help our Channels and grow our marketing efforts so that we can achieve our objectives. I’m helping build our product launch capability. I’m also overhauling all of Fledging’s very young marketing efforts. It’s challenging me to create a system that can work for Fledging for years as a sustainable hardware company.

What’s the most interesting thing about working at Fledging?

All of us are very different and it’s a melting pot of personalities. I believe one of our strengths on this team is the diversity that is built into our foundation. We all work with each other in ways that help us to learn more about ourselves and what the other person needs from us. For instance, our CEO and founder Weida Tan thinks differently than anyone I have ever known. I am a creative, he is an engineer. In order to effectively communicate to work together to bring sense to the way we both see the world. You have to work with people in a way that they can understand.

What’s the most challenging thing about working at Fledging?

The fact that the position is new. If there was a reference then I’m the genesis of that. Again, it’s about “forging the way” and being confident in the research I’m doing.

What’s a fun fact about you?

I’m a bad dancer, just very corny. I also really love cooking!

Want to learn more about Kenya, Digital Marketing, PR, The Mix, cooking, painting, or corny dancing?, or Fledging? 

Ask them at kenya@fledging.net

Interested in joining the team?

Check out our Careers page or send an email to hr@fledging.net